E155 | Strategic Advice from Appletree Answers Founder & Scaling Up Coaches CEO, John Ratliff

If you’re considering selling your business, don’t miss strategic advisor and passionate entrepreneur John Ratliff, CEO of Scaling Up Coaches, and founder of Appletree Answers, a telephone answering service he built from his apartment in 1995 which he grew to $30 million before exiting in 2012 to well over market value. Key Takeaways: Business selling advice for founders Why you shouldn’t start from scratch Building and selling Appletree Answers John’s M&A playbook The importance of happy employees

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.