E102 | Why Pricing Is Not Primarily About Price with Hermann Simon

If you have a fear of pricing, or if you’re worried that if you put your prices up you’ll lose customers, then you need to listen to the Pricing Man, Hermann Simon. Key takeaways: How people should think about pricing with Coronavirus Pricing is not always about price Pricing is about the value perceived by customers How to establish the value of Porsche The power of branding when pricing How Evian beats the local water The power of multidirectional pricing No company has ever failed from making a profit

Om Podcasten

Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.