E179 | Why Referrals are Essential for Business Growth and Reputation with NPS creator, Fred Reichheld

Fred Reichheld realised in the 90s that if you increase customer retention your profit will grow. However, simply telling people this didn’t work. He had to give them a way to measure the results. So he invented the Net Promoter System (NPS). And 20 years later we’re still arguing about it. To find out more, don’t miss this week’s The Melting Pot. Key takeaways: The Earned Growth Rate Net Promoter System Likelihood to recommend Be humble to keep customers Why referrals are earned growth

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Do you want to dive deep into the minds of those who dare? With an insatiable appetite for knowledge and a disdain for mediocrity, ‘Curious Leadership with Dominic Monkhouse’, is your fortnightly look into the mindsets of some of the world’s most trailblazing leaders. From seasoned strategists and investors to pioneering entrepreneurs and experts, I’ll explore their personal journeys, unorthodox decisions, and the lessons they've learned while shaping the future. About Dominic - Dominic Monkhouse is the founder of Monkhouse & Company. He scaled two UK tech firms from zero to £30 million in five years, coached 10 founders to successful exits, and published two books to keep others from making the same mistakes. He works with the 1% of founders committed to scaling—building elite teams, navigating the messy middle, and growing without drowning in chaos or losing control. His mission is to see 200 founder-led firms scale from 50 to 250+ employees, creating 300,000 jobs and £52 billion in revenue and reshaping the UK’s business landscape.