EP12: Anna Foster, Creative Director & Founder of E.L.V. Denim, a global leader in sustainable fashion

In this episode Jo interviews Anna Foster, the founder and creative director of E.L.V. Denim, an innovative up-cycling fashion brand. Anna shares her journey from a 20-year career as a fashion editor to creating a brand that challenges the norms of overconsumption in fashion. She discusses the pivotal moments that led her to question the industry and her role in it, the challenges and breakthroughs in up-cycling denim, and the emotional connections to her work. Anna also touches on the ...

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The show that's all about building a business in midlife, hosted by professional coach and entrepreneur Jo Glynn-Smith. Each week Jo sits down with a different business owner to explore their personal stories and learn from their business journeys. These conversations are designed to inspire and motivate more people to find the courage and confidence to become a Midlife Entrepreneur.