28. Work to Learn, Not to Earn with Bennett Maxwell, Founder of Dirty Dough!

Welcome! My name is Pete Tidwell!  I am a Custom Cake Artist, Certified Life Coach, Bakery Business Coach, CEO of The Mighty Baker, 2x Cake Wars Winner and Finalist on Halloween Baking Championship. Welcome to The Mighty Baker Podcast. Join me as I share my story. Over the last 13 years I have been in and out of corporate marketing jobs while starting and running my bakery business. I will be sharing all my successes and failures over the years and what I learned from them and how I pivoted and shifted my business along my journey. In addition I will be sharing about my experiences as a Two Time Winner on Food Networks Cake Wars and a Finalist on Halloween Baking Championship. I will also be inviting some of my baker friends that I have met over the years in all my baking adventures and talking to them about why they chose cake or desserts as an art or business.  Welcome to The Make More Dough Podcast where we talk all things bakery and food business! Today I have the incredible opportunity to interview Bennett Maxwell! An experienced salesman, Bennett Maxwell has been making use of this skill since his days of selling candy bars in elementary school.  Sharing his sales and business expertise, Bennett is a member of the Forbes Business Council and  Apex Executives. He’s also traded in his elementary school candy bar business for something slightly bigger — Bennett is currently lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough.  He stands for authenticity and self acceptance, encouraging others to come as they are. You might even say that from a business perspective, Bennett is one tough cookie. I first met Bennett through a networking group here in Utah called Tribehouse back in November of last year. I have been watching his social media content and really wanted to get him on here so we can get to know him and hear about the amazing things he is doing over at Dirty Dough! I am so excited to have him on my podcast today!  TODAY'S GUEST - Bennett Maxwell - GO FOLLOW! LINKS BELOW! https://bennettmaxwell.com/

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SEASON 2 COMING LATE-SUMMER - EARLY FALL Welcome to the CAKE IS LIFE Podcast, where sweetness meets substance! I’m Pete Tidwell, a self-taught cake artist, pastry chef, and two-time Food Network Cake Wars winner. With over 25 years of experience in the bakery, restaurant industry and a 7 year stint working in Corporate America; I’ve appeared on Cake Wars, Halloween Baking Championship, and Netflix’s Is It Cake, Too? Over the past decade, I’ve grown my bakery business to generate over a million dollars in revenue. In Season 2, we’re turning up the heat with raw, unfiltered conversations straight from the kitchen. No sugar coating—just honest discussions about the baking world, business, and life. We're keeping it real this season by going unfiltered. I want my guests to feel free to show up as their true selves and have a space where they can speak openly and honestly. CAKE isn’t just dessert here. It stands for Confidence, Action, Kindness, and Energy—the core ingredients that sweeten life and success. Each episode will dive deep into the stories of talented bakers, sugar artists, and chefs, exploring how these values shaped their journeys. From artistic techniques to the business side of baking, we’re serving up inspiration in every episode. So, whether you’re a baking enthusiast, business owner, or just looking for some motivation, the CAKE IS LIFE Podcast is your go-to source for creativity and insight. Tune in, celebrate the craft, and get inspired to turn life’s ingredients into CAKE: Confidence, Action, Kindness, Energy. Learn more at www.themightybaker.com