Brad Siebert: NZ Avocado CEO on the predicted strong 2024/25 season
An expected uptick in the country's avocado production as the global market value smashes past $30 billion. A Rabobank report reveals our avocado industry saw a strong recovery last year after crop losses in 2023, due to Cyclone Gabrielle. NZ Avocado's forecasting a production increase of around two-million trays for the 2024/25 season, compared to the last. NZ Avocado CEO Brad Siebert told Heather du Plessis-Allan they’ve got all the ingredients for a better season ahead. He says New Zealand avocados are harvested for over 10 months of the year – a unique window compared to many of our offshore competitors. LISTEN ABOVE See omnystudio.com/listener for privacy information.