Episode #148: The Pocket Speech (Encore)
You have crafted your 30-minute signature talk, now what? Do you have your Pocket Speech ready? Your pocket speech is a 1-minute presentation that you have ready to pull out of your pocket any time you get one 1-minute or more to speak. It is a combination of your self-introduction and your signature talk. It is not a commercial. There are 5 steps to develop a persuasive Pocket Speech that will attract more business. Here is the formula: 1. Attention Grabber, 2. Self-introduction (elevator speech, name, title, and credentials), 3. Valuable tip, 4. Invitation, and 5. Memorable statement. Take a listen and hear how it is done.