75. The Raving Fans Formula: Turn Clients Into Your Biggest Advocates With Seychelle Van Poole

How do you take a business that thrives on repeat and referral business and supercharge it? Seychelle Van Poole has the answer—and it’s a game-changer. With her team closing over 3,500 transactions and nearly $1 billion in sales, Seychelle has built a $75 million-per-year business where 80% of her transactions come from repeat clients and referrals.That’s not luck—it’s strategy. Seychelle shares how she took lessons from advertising and brand marketing and applied them to real estate, creating a seamless, scalable system that keeps clients engaged year after year. Her Raving Fans Program is designed to reward referrals in a way that feels organic, not transactional, and it has led to a 30-50% increase in referrals from the same database. She walks us through the psychology of why people refer, how to structure a program that keeps them engaged, and why thoughtful, high-impact client touches will always outperform traditional marketing.If you’re looking for a way to grow your real estate business, this episode is a must-listen. Seychelle’s approach is smart, strategic, and scalable. Tune in and learn how to build a real estate business that grows itself—one referral at a time!Resources:Learn more at herbestlife.comListen to the Empire Building podcastListen to Episode 14. Building a Successful Real Estate Business: Caroline’s Four Pillars to an Elevated ApproachOrder the Millionaire Real Estate Agent Playbook | Volume 2Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Advertising Inquiries: https://redcircle.com/brands

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The Millionaire Real Estate Agent Podcast with Jason Abrams documents, demonstrates, and demystifies the models and systems driving big profits and big lives for the industry's most successful agents. Each week, Jason and his guests journey into the heart of real estate to empower listeners with strategies and inspiration they can use to reach new heights in their business. Through featured interviews, deep-dive discussions, and real-life success stories, listeners learn how industry pioneers have applied the principles and plays from The Millionaire Real Estate Agent to overcome challenges, take action, and rise to the top of their field. Created for entrepreneurs at every stage, each episode includes practical tips to enhance performance and productivity, plus updates on the latest trends, market insights, and industry innovations that help listeners stay informed and ahead of the competition. Join Jason Abrams each week as he unlocks the secrets to becoming a Millionaire Real Estate Entrepreneur.