#31 How to Build a Massive Social Following in 30 Days with Brendan Kane

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BIGGEST TAKEAWAYS FROM THIS EPISODE

1 – Learn more about Brendan´s systems and strategies he used to build 1 million followers in 30 days!

2 – Learn more about social media platforms and which one to use to go viral with your content.

3 – Learn more about content formats and which type of content has the highest possibility to go viral.

BOOKS MENTIONED IN THIS EPISODE!

One Million Followers – How I Built a Massive Social Following in 30 Days by Brendan Kane: https://amzn.to/2PCOECD

TODAY´S GUEST

My guest today is Brendan Kane, business strategist, keynote speaker and author of the book 1 Million Followers.

In today´s episode, Brendan and I talk about how to build a massive social following in a short period of time where we deconstruct some of Brendan´s strategies he used to build 1 million followers in 30 days. We talk about his 3 steps process – hypothesize, test and pivot, which platforms to use to go viral, the most important things to know about social media platforms, content formats, defining your audience, and what kind of mindset to cultivate to follow through on your big hairy audacious goals with social media.

Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities and the author of the book – 1 Million Followers: How I Built a Massive Social Following in 30 days.

He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.

Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on sixteen films that generated a worldwide gross of $685 million dollars and pioneered the first-ever influencer campaign to effectively promote Lakeshore’s movies.

Brendan went on to build applications and platforms for celebrity clients such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world, that works with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable Fortune 100 companies.

CONNECT WITH BRENDAN

Website: https://brendanjkane.com/

Check out Brendan´s Book – One Million Followers: http://freesocialbook.com/

Get in Touch with Brendan: bkane@brendanjkane.com

Facebook: http://bit.ly/2vvq1kt

Instagram: http://bit.ly/38aE0tw

LinkedIn: http://bit.ly/32Cn8KO

SHOW NOTES

[6:24] Brendan talks about his why behind building 1 million followers in 30 days.

[9:00] Brendan talks about the 3-step system he used to build 1 million followers in 30 days.

[12:37] Brendan talks about the Facebook advertising platform he used as a market research tool to build his massive social following.

[15:28] Brendan shares his insights on how to define and test your target audience by using the Facebook advertising platform and what are the content variables you can use to test different pieces of content.

[18:09] Brendan explains which data he analyzes when using paid advertisements and how to learn from them.

[20:46] Brendan talks about the importance of testing different pieces of content and what to do before even testing.

[22:51] Brendan reveals what´s the best performing type of content on social media.

[25:54] Brendan reveals what type of content he used when building 1 million followers in 30 days.

[27:22] Brendan explains the most important things that we should know about social media platforms.

[29:57] Brendan talks about his experiences with LinkedIn.

[30:59] Brendan reveals the platform to go viral on.

[31:55] Brendan talks about the most important mindsets someone should cultivate in terms of social media.

[33:08] Brendan talks about his current services and where people can learn about him online.

[34:13] Brendan reveals his business goals and aspirations.

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