Episode 14: Digital Transformation as a Shift from Selling Things to Selling Services
A little bit of data goes a long way. With a background in Medical Device, David G Sherburne is taking his experience from the engineering and IT sides to help companies formulate a strategy around connected products. This includes steps such as getting charters together, understanding requirements, and more. Recently David blogged about Digital Transformation as a shift from selling things to selling services, which inspired Jennifer to bring him on the show. David focuses on the future of engineering software and where connectivity is going. Companies sell a thing - a widget, software, products. What Dave saw happening in working with connectivity - is that you get information that changes the way you sell. He realized early on with Carestream's advanced connectivity how the shift from selling things to selling services was naturally happening. David share's logical steps to go beyond gathering data. Look first internally and become aware. Then use the data to provide better service. Become more proactive. And ultimately provide matrix offerings that vastly improve customer experience and provider portfolio.