📜 A brief history of App Store monetization - with David Barnard, Developer Advocate at RevenueCat 🛍️

David Barnard started developing apps soon after the first iPhone was released. In the last 12 years, he has seen each minor and major change play out in the appstores - from the first paid apps and their price drops - to the explosion of freemium - to the advent of subscriptions. In today’s episode, he tells the stories of living through the roller coaster that the appstore has been. If you’re wondering as to what relevance details from a decade ago will have to our world today, this episod...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/