🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥
Media mix modeling is being touted as one of the ways forward in the post-IDFA world, as advertisers reel and reevaluate their spend allocation models entirely. However, there are inherent requirements for media mix to not only work and generate useful results, but also be implemented in the first place. In this episode, we talk about those challenges, why they are challenges in the first place, and why we disagree with any solution being touted as a sinecure to the exclusion of all others....