🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖

There’s speculation and worry about what marketing will look like in a post-IDFA world - especially since laser-focused targeting of high-value users on platforms like Facebook has been so incredibly successful. But there is no reason that the future should be entirely gloomy without this ability to laser-target users. We’ve all been in a world without hyper-targeting; we just have to look back to lessons from the past to see what the future might look like. KEY HIGHLIGHTS 💰 Why we are ...

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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/