📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈
Our guest today is Maor Sadra, co-founder & CEO at Incrmntal. In today’s episode, we dive into how last touch attribution has always been fraught with inaccuracies and how it measuring incrementality might just be the best way to understand what the true impact of your digital marketing is. Key Highlights: 🥴 Why last touch attribution has always been problematic 🧐 What led to Uber being susceptible to fraud. 😤 How there’s a thin line between frauds and self-attribution, when it comes to...