🥇 How native ad flows with landing pages articles win out over direct to appstore flows - with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾
Seems organic, but is paid. Long user funnel, with high CTR. In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at Blinkist, we are unpacking the bundle of seeming contradictions that are native ads on Facebook. Right from user flows to testing parameters, Violeta takes us meticulously through the art of the soft sell. We are used to attention-grabbing creative ads doing the heavy lifting for conversions, so it hits differently when we hear how a...