🔮 How to build a bidding decision engine to future-proof your user acquisition activity - with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖
“If multiple app stores do the same thing(as Apple did with ATT), I see this as a disruption to business.” Now that the IDFA rug has well and truly been pulled from advertisers’ feet, there has been a scramble to refactor strategies and create new protocols. But, as Jayne Peressini points out, Apple iOS is just one platform. What happens if other platforms follow suit, and also pull the plug on existing protocols? Her recommendation is a revolutionary one: build a decision engine in-house....