💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱

We’ve discussed at length about the upcoming changes in mobile measurement as a result of IDFA becoming opt-in in iOS 14. A critical aspect of navigating this change is about managing user consent to make the most of the options in iOS 14. In this episode, we talk about what you can do with consent flows – and why it matters for your iOS 14 strategy. Key highlights: 📋 Why getting consent matters. 💬 You can only ask once. 🔔 Test soft prompts before a hard one, much like for PNs 🎯 Test th...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/