✏️ How to set up a high-impact creative process on and off Facebook - with Danika Wilkinson, product marketer at Social Point 🧪
Danika Wilkinson is a product marketer at Social Point, where she is responsible for the overall, high level marketing strategy of one of their games. She strategises all aspects of game marketing, and guides UA specialists in performance analysis and optimisations. In our conversation today, Danika goes deep into the specifics of their creative process - and outlines how their very different processes for Facebook and other channels have been dramatically effective. She walks us through not...