👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 - Guest Post On Mobile Growth Stack (via our friends at Phiture)

You’ve probably noticed by now: many apps (and websites) prompt you to sign in via Facebook. While it may often seem like a simple ask to make of a user, signing in via Facebook can have significant ramifications for an app’s retention metrics. In today’s episode, we’ll look at why Facebook connect matters - and 3 ways to significantly drive retention. This was a blogpost that we wrote for our friends Phiture for their blog Mobile Growth Stack. They do some great work on mobile growth - and h...

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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/