🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀
Today we’ll talk about big changes that have just come to AAA campaigns on Facebook - which should alleviate many of the concerns about AAA that we had shared earlier on this podcast. These could be a big deal, especially on iOS with the recent privacy changes. Highlights: 💨 While AAA can be hugely powerful, they also have had some critical limitations. ⚙️ Facebook is changing AAA to give more control to advertisers. 📷 Three changes to AAA we found in the wild: Age targetingAudience exclusion...