👥 The problem with traditional retention metrics - and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮
Today’s mini-episode features an article we wrote for our friends at Phiture for their blog Mobile Growth Stack. We talk about some of the limitations of the d1, d7, d30 metrics - especially in evaluating the health of users who have been in your app for a long time already; and we recommend 3 other metrics that fill in the gaps. Key Highlights: 👀 d1, d7 etc. metrics tell you how your new users progressed through an app - but not how your existing users reacted. They also tell you if a user ...