🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance - with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖
Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wealth of experience in the programmatic space from her work as the Head of Commercial Partnerships at MoPub. In today’s conversation, Beth shares some fascinating insights about how many levers marketers have to understand and unpack their programmatic performance, if they only dive deep enough to understand what happens under the hood. From understanding what happens even b...