💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓
“We discovered that the more words we put in front of people, the better return on ad spend we were getting.” Our guest today is Stevie Lutgen, Sr. Manager UA at Radish Fiction. In our conversation today, we talk about the importance of copy(especially long copy) in reaching and retaining valuable audiences. In a world where emphasis is placed on creating short digestible snippets of content, we were surprised to hear that Radish uses paragraphs and paragraphs of text in their most successful...