🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre - with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀
“Nobody's going to listen to audio. Even the biggest publishers in the world have only a couple of minutes per session per day on their websites. With audio being sequential and immersive, it’s going to be very hard to build anything engaging in the space” - these were some of the words that folks told our guest Govind Balakrishnan, CEO and founder of Curio Labs, when they were starting out. In our chat today, we talk about how they questioned - and overcame these assumptions. In this episod...