⚖️App Store Optimization is not a strategy for scaling growth💰
App Store Optimization is often discussed as a key component in app scaling strategies. In this episode, we see why this isn’t really the best way to grow an app. Shamanth also highlights that the difference in search behaviours on Google vs. an app store is what led to ASO taking a backseat in his methods. ** Note: As you may have seen, the second cohort of our workshop series, Mobile Growth Lab is now open for enrolment. In our last cohort, we had 40+ growth marketers, leaders and practiti...