📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead. ** Check out the show notes here: http...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/