⌛️Budgeting for the #win - how to set budgets for your campaigns & ad sets 💵
Today I’m going to talk about how to set ad set level budgets - and how to distribute your overall budgets across all your ad sets. This is a common conundrum when you are setting up campaigns & ad sets -> do you set up a lot of ad sets with very low budgets? This ostensibly lets you test more creatives & audiences. Or do you set up a very few ad sets with high budgets? This lets you get more data - and more statistically significant data. Where indeed is the sweet spot...