📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

Hypercasual games: the genre that turned most mobile phone owners into gamers. Our next episode on the Mobile UA Show is a re-broadcast of an older episode from How Things Grow. Here, Shamanth is in conversation with Jon Hook, CMO at PlayEmber. In this episode, they discuss the evolution of hypercasual from the early days of Snake on the Nokias to games that took over the app store charts. Check out this episode to understand how game mechanics, a solid core loop, and simplicity came together...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/