🎮How SKAN 4.0 conversion schemas let subscription apps' track paying subscribers and renewals🎲

How is SKAN 4.0 going to be favorable to subscription apps? What’s going to change? (And just as importantly: what won't change?) How are the postbacks going to look in SKAN 4.0? In this episode we dive into all of these details and also outline how subscription apps can prepare to leverage SKAN 4.0 - and how it might just let you track conversions from trial to payment, as also first renewal. KEY HIGHLIGHTS 📓 SKAN 4.0 is not a clean reset of conversion schemas 🧸 What is "fine conversion valu...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/