🖥How to automate your team’s organic & ASO metrics tracking -- with George Natsvlishvili, Head of Organic Growth at Glovo👥

Our guest today is George Natsvlishvili, Head of Organic Growth at Glovo. Georgy is a repeat guest on the Mobile User Acquisition Show - and I’m thrilled for today’s episode because Georgy and his team are doing what very few teams do, which is automating their ASO KPIs. Very many teams leave this aside as not very actionable or trackable - and this episode is very instructive for the potential it highlights for tracking and actioning these KPIs. As a side note: the audio quality in this epis...

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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/