💫How to improve an app's rating from 2.3 to 4.5 - with Mirela Cialai (Director of Mobile Marketing-Zinio)⬆️

What do you do when your app's redesign provokes a massive user backlash - and your rating drops from 4.5 to 2.3? Mirela Cialai (Director of Mobile Marketing- Zinio) faced this challenge some time ago - here's the story of how she dealt with it and got Zinio's app ratings back to 4.5 (and Zinio back into the top 50 ranks in its category on iTunes). Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-improve-an-apps-rating-from-2-3-to-4-5-wit...

Om Podcasten

Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for breakthrough B2C apps & help them navigate the brave new world of privacy-first, post-identifier marketing. See also: our live workshop series on marketing in a post-identifier world: https://mobilegrowthlab.com/