🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸
In the previous two parts of this series, we saw how to install Robyn and run demo code. We also looked at the key components of the environment, as also of the code itself. In today’s episode, we take a look at the results obtained from running the demo code on Robyn. Our Senior Mobile Marketing Manager Virendra Shekhawat will show us the outputs of the models and the information we can get from the different plots. The video is here: https://youtu.be/vbfVL3jXSQo In case you missed them, her...