🗝How to unlock scale outside the duopoly - with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓
Often the duopoly of Facebook & Google just don't suffice to meet all your UA needs. Sometimes you need to hit scale that’s far bigger than Facebook and Google can provide, even if these come together with Snapchat, Apple, Pinterest & other self-attributing networks. Programmatic advertising can be a wide blue ocean opportunity for advertisers seeking scale - but it is also one that is fraught with risks, because you’re essentially bidding on CPM, and are building on ML/AI capab...