🔓How to unlock the power of paid content marketing using Outbrain & Taboola - with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱
Our guest today is Sandra Wu, paid content marketer at Blinkist. In today’s interview, Sandra dispels many of the misconceptions about using these marketing channels. Starting from suggesting an entirely different approach to these ads and understanding the place it occupies in the funnel, to selecting the right metrics to measure success and critically evaluating if paid content marketing is indeed the right user flow for an app, she covers all bases. In this conversation, she highligh...