5. The Evolution of Political Campaigning - with Professor Darren Lilleker

Ever wonder how political campaigns have transformed over the years? Discover how political marketing has embraced corporate strategies, as we analyse the image management and PR tactics of iconic leaders like Margaret Thatcher and Tony Blair. Learn about how the introduction of television altered politicians' presentations and the roles played by public relations experts like Tim Bell in shaping campaigns. Finally, we explore the professionalisation of modern political campaigns and ponde...

Om Podcasten

This podcast is for anyone interested in modern British political history from 1945 to 2010. The focus is generally going to be more on domestic policy and I plan to either interview someone knowledgeable each episode, or use a book, documentary etc as some fodder for discussion. My personal interest in this comes from being a longstanding modern British history enthusiast, with an interest in UK domestic affairs over the recent past. My rough aim is to put out a podcast every two months, but this is solely a DIY passion project, rather than something I get paid for or do professionally - so that goal's very much life and day-job permitting. Hope you enjoy the podcast! You can email the podcast with any comments and feedback at harry.awhite@outlook.com and you can also find me on LinkedIn at: https://www.linkedin.com/in/harry-w-1b045386