Is Albo coming to a 'bro-cast' near you?
Nearly every poll has been suggesting that this election is going to end up in a hung parliament, with neither Labor nor the Coalition able to achieve a majority. Which means that just one or two percentage points can mean the difference between forming government. Or not. So, Anthony Albanese and Peter Dutton will be deploying all the strategies to win each vote, including the podcast interview. This was a unique feature of the American election, with Donald Trump targeting young men, including on gaming and conservative podcasts, to help him return to the White House. So, are our leaders coming to a bro-cast, or a girl-cast, for that matter, near you? Today, deputy federal editor Nick Bonyhady, on whether podcast interviews might help sway the federal election, as they did in the United States. And what risks our politicians may face, when they enlist, say, sex-positive influencers or tech bros to relay political messages. Subscribe to The Age & SMH: https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.