Poor MSP Growth May Not be Due to Lack of Sales Ep 267
Poor MSP Growth May Not be Due to Lack of Sales Many times, I hear MSPs complain about their stagnant or lack of growth. Now, regardless of whether you have a sales team and process or if you predominantly rely on referrals, lack of growth can frequently be caused by two general issues: inefficient process, and lack of customer focus. Limited service catalog Defined customers With these two elements, you can develop an effective sales and/or referral program Frankenstein Compliance If your MSP practice is running around, chasing the latest framework, you may be setting yourself up for a difficult road ahead. We hear a lot of MSPs contact us because they want to be complaint with some new framework they've heard about. While being compliant is not a bad thing, there is a right way and a wrong way to go about achieving MSP compliance. Start with UCS; which will get you your own controls Then, you map your controls to other frameworks If you start with non-MSP frameworks, you will end up with a lot of confusion and potential for chaos. It'll also cost you time, resources, and money MSP M&A Integration: What are your baselines? If you are an MSP considering merging with or acquiring another MSP, pay attention. Aside from all the other risks associated with M&A, there are some very easy steps you can take to radically lower your risk once you've completed your deal. Develop your baseline What is a baseline? Baseline during due diligence