Music Ally Focus #11: Spotify makes its live-audio move with Locker Room acquisition – is it the start of a new era of broadcasting or has Spotify just 'invented radio'?
Music business news, analysed in brief by Music Ally's Stuart Dredge and Joe Sparrow. "There are elements of live listening that will eventually exist on Spotify too. You should imagine that functionality being available," Spotify CEO Daniel Ek told Music Ally in February this year, when we asked him whether his company had plans for radio and/or Clubhouse-style live audio. Lo and behold: Spotify just announced its acquisition of startup Betty Labs, the creator of a live audio app called Locker Room. Stu and Joe analyse the streaming giant's move into broadcasting, and what it might mean for content creators... 👋 Sign up for Music Ally’s free weekly newsletter, The Knowledge – an at-a-glance overview of the whirling, weird maelstrom that is the modern music industry. Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb