057: Sherrell Dorsey - Getting Your Newsletter Open Rate Near 50%

Sherrell Dorsey is the founder and CEO of The Plug, a publication and community for news, insights and analysis on trends in Black innovation. The Plug features stories that show the substantive ways Black people engage with the innovation economy, including analyses of modern technologies. On today’s show, Sherrell shares about building an audience and growing The Plug. We talk about sponsorships, The Plug’s revenue model, and her background in journalism and how she brings that into her current work. We also talk about choosing a niche, staying consistent, and much more.

Om Podcasten

Nathan Barry is a designer and author who has recently become fascinated with building and launching products. In the show he discusses marketing, self-publishing, and any other topic related to building a profitable online business and living a great life!