#001: What is The Native Experience?

Send us a text Welcome to The Native Experience Podcast! Thank you so much for joining us! We’re incredibly excited for the launch of this show! It’s our FIRST episode of The Native Experience! Today, we’ll talk about what The Native Experience Podcast is all about and why we started the podcast in the first place. We’ll also discuss the benefits you will receive from this podcast and what you can expect to take away from listening. We’ll also get to know Brian, the host of the podcast,...

Om Podcasten

Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry