#002: Creating a Truly Native Experience: A Discussion on Language, Culture, and Design at Canva with Rachel Carruthers

Send us a text On our second episode of The Native Experience, I have the privilege of chatting with Rachel Carruthers, the platform partnerships lead at Canva, to discuss the creation of truly native experiences for diverse audiences. Rachel shares her experiences working on Canva's product and marketing localization and internationalization efforts, eventually growing to over 120 locales. We also delve into the anthropology of language and how language shapes culture and percept...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry