#004: The Significance of Context in Translation and Localization with Andrzej Nedoma

Send us a text Today, on The Native Experience, we are joined by Andrzej Nedoma, co-founder and ex-CEO of XTRF Management Systems! Andrzej shares his journey with XTRF, moving into a mentoring and advising role with Nedoma.io, and how it’s allowed him opportunities to help and impact others. Andrzej also shares his experiences and tips from being in the translation industry, including the importance of community-centered ideas and the impact of new technologies. It’s an incredible conversatio...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry