#006: Chat GPT and Multilingual Models—The Future of Translation? | With Konstantin Savenkov

Send us a text Today on The Native Experience, we welcome Konstantin Savenkov, CEO and co-founder of Intento. Intento helps large companies translate 20x times more on the same budget and make their customer and employee experience instantly multilingual in 450+ languages. We dive right into Chat GPT and the impacts GPT has on the translation industry. We discuss the positives and the potential challenges of AI automation. We talk about context and using common sense inputs. Additionally, we ...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry