#007: Uber's Experience with End-User Perception in Localization with Renato Beninatto

Send us a text On this episode of The Native Experience, we welcome Renato Beninatto, Chairman and Co-Founder of Nimdzi Insights, to discuss the complexities of translation and localization. Renato shares his experiences as a Third Culture Kid and explains the importance of being able to adapt to different environments. Renato had a fascinating experience as a consultant with Uber, where he did a study about customer perception of quality that saved them 4 million dollars per year. With...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry