#015: Pioneering Language and Localization Through Klingon and Inuktitut with Soren Eberhardt

Send us a text In this episode of The Native Experience, we welcome Sören Eberhardt. Sören is a Global Site Manager at Microsoft, who has over 25 years of experience in the field of internationalization and localization. His extensive experience spans multiple roles and aspects, from being a translator, localization engineer, and program manager, to teaching localization classes at various universities. In our conversation, we talk about the importance of understanding the intrica...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry