#016: Driving the User-centric Uber Experience with Renato Beninatto

Send us a text In this episode of The Native Experience Podcast, we welcome back Renato Beninato, chairman and co-founder of Nimdzi Insights. This is the second episode to feature Renato because his extensive knowledge and expertise is too valuable not to share! Renato tells the story of how his consultancy work with Uber came about and resulted in them saving them 4 million dollars per year. We delve into the concept of quality in language and how it differs for different content and ...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry