#021: Unpacking Accents, Dialects, and Colloquialisms with Mike Todd

Send us a text On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates. If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more ...

Om Podcasten

Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry