#026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2]

Send us a text On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God. Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for furth...

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Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing.Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language.Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including:The evolving methodologies behind effective translation and localisationThe importance of co-creation in developing content that triggers behavioural changeCase studies on successful (and unsuccessful) in-language effortsEmerging trends and technologies reshaping the industry