How to build your nutrition business fast with Tom “Big Al” Schreiter
Humans hate change Our minds hate taking the first step Why our companies need us Problems are more motivating than benefits Don’t sell benefits. Sell the cure. What if they don’t have any problems? 1 Look for better prospects with problems 2 Create problems on demand What are your two biggest health problems? Sell the end result Do you have this problem? Would it be okay if you could fix it? Pricing 1 Compare to something they are already spending money on 2 Reduce to smaller amounts by l...