Gareth Kay 'Creating tangible value from intangible assets'

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Series Five This episode of The New Abnormal features Gareth Kay, Partner at The Intangibles 'the transformation consultancy for the intangible world'. He's spent over two decades working in, and learning from, some of the best creative companies in the world. In that time, Gareth realized there is no ‘one way’ to shape and deliver valuable brands that create sustainable demand, but there are some principles that hold true: that problem-finding is at least as important as problem-solvin...